What is Myntra and Why It's Different from Amazon/Flipkart
Myntra is India's largest fashion-focused marketplace, owned by Flipkart (and therefore Walmart). With 60 million+ registered users who skew urban, young, and fashion-conscious, Myntra is the premium channel for apparel, footwear, accessories, and beauty brands.
What makes Myntra different:
- •Curated marketplace: Myntra does not allow just anyone to list. You apply, and Myntra approves brands based on quality, originality, and category fit.
- •Higher average order value: ₹900–2,500 average, vs ₹600 on Flipkart and ₹400 on Meesho
- •Fashion-specific features: Virtual try-on, style guides, influencer campaigns, End of Reason Sale (India's biggest fashion sale event)
- •Stronger brand building: Myntra buyers develop brand loyalty — repeat purchase rates are high
Who Can Sell on Myntra?
Myntra accepts:
- •Established fashion brands with an existing product line
- •Emerging D2C brands with strong aesthetics and GST registration
- •Artisan and handcraft brands (Myntra has an active ethnic/craft vertical)
- •Beauty and personal care brands
- •Footwear brands
Myntra does NOT work well for:
- •Generic or unbranded products
- •Electronics (not their category)
- •Very low price-point products (below ₹300)
- •Products without proper labelling and packaging
How to Register as a Myntra Seller
The Myntra onboarding process is more rigorous than Amazon or Flipkart:
Documents required:
- •GST registration certificate
- •Trademark registration (preferred, not always mandatory)
- •Brand authorization letter (if you're a franchisee or authorized reseller)
- •Business bank account details
- •Cancelled cheque
- •PAN card of proprietor/director
- •Product catalogue with quality images
Application process:
1. Go to myntra.com/partner → Register as a brand/seller
2. Fill out the brand application form with business details
3. Upload your product catalogue
4. Myntra's category team reviews (typically 7–21 days)
5. If approved, you receive login credentials to Myntra Partner Portal
6. Complete catalog upload and pricing
7. First products typically go live in 2–4 weeks post-approval
Myntra rejects applications that don't meet their quality bar. If rejected, improve your product photography, brand story, and catalogue, then reapply.
Myntra Fulfillment Models
MFD (Myntra Fulfilled by Digitrove / Seller Fulfilled)
You dispatch orders from your own warehouse or 3PL. Myntra sends order notifications, you dispatch within 24–48 hours, and Myntra's courier partner (Ecom Express, Delhivery) picks up.
Requirements:
- •Pick-up infrastructure at your warehouse address
- •Dispatch within SLA (typically next day for orders before 3 PM)
- •Return processing capability
MFF (Myntra Fulfilled via Flipkart Fulfillment)
You send inventory to a Flipkart fulfillment centre. Myntra orders are fulfilled from there, similar to Amazon FBA.
Best for:
- •High-volume fashion brands (500+ units/month per style)
- •Brands wanting Fast Delivery badge (2-day delivery)
Myntra's Quality and Listing Standards
Myntra has significantly higher listing quality standards than Amazon or Flipkart:
Photography requirements:
- •Apparel must be shot on model (no flat lay for most categories)
- •White background is standard; lifestyle shots for some categories
- •Minimum 4 images per style
- •Images must be 1000x1333px minimum
Product information:
- •Detailed size charts (Myntra's buyers are very size-conscious — poor size guidance = high returns)
- •Fabric composition with % breakdown
- •Care instructions
- •Country of origin
- •Manufacturer / packer details
Brands that invest in Myntra-quality content see significantly better conversion.
Myntra Commission Structure
| Category | Commission Range |
|---|---|
| Apparel (Men/Women/Kids) | 18–25% |
| Footwear | 18–22% |
| Beauty and Personal Care | 20–28% |
| Accessories | 20–25% |
| Sportswear | 18–22% |
Myntra commissions are higher than Amazon but buyers are higher-intent and higher-value — Net Margin is often comparable.
How to Grow on Myntra
Myntra's biggest sales events (prepare inventory in advance):
- •End of Reason Sale (EORS) — June and December — India's biggest fashion sale
- •Myntra Fashion Week — associated with top fashion brands
- •Seasonal sales — Festive, Back to School, etc.
Participating in EORS with adequate stock can generate 10–30x normal daily revenue for fashion brands.
Myntra ads:
- •MyFashionAds (Myntra's ad platform) — Sponsored Products equivalent
- •Lower competition than Amazon, CPCs are often 40–60% cheaper
- •Focus spend on your hero styles and top 20% of catalogue
Content is the moat on Myntra:
Brands with better model photography, detailed size guides, and style editorial content consistently outsell brands with basic images even at similar prices.
Digitrove manages Myntra accounts for fashion and apparel brands — from onboarding support to fulfillment from our Solan warehouse and advertising management. Contact us if you're looking to launch or scale on Myntra.